Before Staging

A small or dated bathroom can be a big turn off to North Shore home buyers. Short of a major remodel, whose cost may not be fully recouped, here are quick and easy updates you can do to turn that liability into an asset.

A few changes can make it feel new

Update the light fixtures. You can get new lighting at a home center for $80 or less.

If you have an outdated vanity, you can give it new life with a coat of paint and new hardware.

Frame-less mirrors are out. If you have one, you can add a frame with MirrorMates.  They come in various styles and colors, are custom cut to the size of your mirror and are easily and quickly applied to plain, bare mirror.

Carpet in the bathroom is not only out of fashion, it can gross people out if they start thinking about what’s lurking there. So if you have carpet, remove it. If the floor underneath does not look good, install a neutral tile that coordinates with the wall tile. Use tiles that are at least 12″ since larger tiles make a room look more spacious than smaller tiles. If you have an old linoleum floor, you can inexpensively update it using large peel and stick travertine look tiles.

An area rug in the bathroom can draw attention away from old flooring. Make it light and neutral. And NEVER use those area rugs that fit around the base of the toilet. Ditch the decorative toilet seat cover too.

After Staging

Give it that spa-like feeling

A new coat of paint in a soothing spa-like color. Good color choices for bathrooms include:Benjamin Moore Wedgewood Gray (HC-146),  Saybrook Sage (HC-114) or Powell Buff (HC-35).  But if you have colored wall tile, you’ll have to choose a paint color that coordinates with the tile.

Purchase plush new towels, and DON”T use them!  You can never go wrong with white towels, but you can also use two coordinating colors if you want to be more daring. Make one a neutral color and add hand towels on top in an accent color.

If your bathroom has a shower curtain, chances are it’s starting to grow mold along the bottom. But even if it’s not, get a new shower curtain (fabric, not plastic).  Choose a light, neutral color. Again, white is a no-risk choice.

Add interest with accessories

If you have a counter add apothecary jars in different sizes and shapes filled with shells, cotton balls, bath salts etc. Michael’s Crafts has inexpensive ones, as does Home Goods.

A basket filled with rolled up towels or washcloths makes a bathroom look inviting and contributes to that spa feel.

Healthy plants and candles also add interest.

Keep it Q-Tip clean and clutter-free

No one wants to see your personal hygiene products. Tuck all that stuff away in the drawers. If you have a pedestal sink, invest in a simple bath cabinet at Target or Wal-mart to hide your clutter.

Re-caulk the tub for a clean look.

Remove toilet bowl cleaners, plungers and waste baskets.

Keep the counters and sinks wiped clean.

1. Spend your money where you can see it.

When you go to sell your house, you normally have a long list of things to do to get it sale-ready. Some of these are fixes, some are updates and some are replacements. If anything is broken or damaged or not working properly, you need to get it fixed. Otherwise it will show up on the inspection report and could end up costing you the sale or dragging out the negotiation. But beyond the fixes that are absolutely necessary, you need to be strategic about what you do and where you will get the most bang for the buck. Spend your money on the things that the buyer will see. Don’t replace the hot water heater (unless it’s broken) or put on a new roof (unless it leaks) or buy high-end bathroom fixtures – because the buyer won’t know the difference between the $150 faucet and the $800 one.

Instead, spend it on removing the wallpaper, repainting, or on new knobs to replace the dated hardware on your kitchen cabinets. Spend it on curb appeal: mulching and edging the beds, planting flowers, painting the front door. Spend it on the things that will help your house win the beauty contest. Spend it on the things that will make buyers feel good.

2. Don’t offer credits.

Short of remodeling the kitchen or putting on an addition, don’t expect your buyer to do anything you don’t want to do. In a nutshell, your buyer doesn’t want to trade their dirty carpet for your dirty carpet. And (unless they are dyed in the wool do-it-yourselfers), they will have a hard time imagining that a house with peeling paint and stains on the carpet could be the kind of house they want to pay good money for. They’ll reject your home and move on to the next one. There are plenty to choose from right now. Besides, you will probably end up spending more on credits than you would if you went ahead and got the work done yourself…and the buyer will still make their offer based on the current condition of the house. So you pay twice.

3. Find one purpose for each room and stage it accordingly.

No combo family room/office/play room. No combo guest room/office/junk room. Whatever you may have used the room for, figure out what your target buyer will likely use it for and turn it into that room. Young families? Turn that third bedroom/office back into a child’s room. Did you replace your dining room table with a pool table so you could get more use out of that room? Time to turn it back into a formal dining room. The new people may not end up using it as a dining room any more than you did. But they THINK they will.

4. Make sure each room has a focal point

Then arrange the room so that this is the first thing someone notices when they walk in the room. In the living room the focal point is often the fireplace, sometimes the view or sometimes a major piece of art. In the dining room it should be the dining room table. In the bedroom it should be the bed. In every case, make sure the focal point is staged to draw attention and wow the viewer. Doing this will also help distract the eye away from less appealing features in the room.

5. LightenUp

Light and bright houses are universally appealing. They make people feel happy and happy people want to buy. To maximize the light in every room, do the following:

• Paint rooms with low natural light a warm, light color like Benjamin Moore Windham Cream (HC-6)
• Trim bushes and trees that are covering windows.
• Open curtains, blinds and shades. If you have heavy and dated draperies, remove them.
• Change the light bulbs in every lamp to a higher wattage. And make sure every room has enough lamps.

6. Blend and weave (some of) the same colors throughout the house.

I’m not saying to paint every room the same color. That would be boring and forgettable, which is the death knell for a sale. What I’m saying is carry at least one or two some of the same colors into every room, whether in the paint color or the furniture and accessories.

7. Be neutral without being blah

Home stagers always say to go with neutral colors.  And you should, for the walls and large pieces of furniture. But don’t go overboard on the neutrals. You don’t want your home to be blah and boring. Be sure to add back some color to each room in the form of accents and accessories.  Artwork, pillows, flowers and other accessories can add a punch of color that will make the difference between blah and brilliant. One of the easiest and cheapest ways to add color is with a bowl of brightly colored fruit like lemons or oranges.

A final tip: put one of the lemons down the garbage disposal right before your open house and it will give your kitchen a fresh and natural scent.

Related Posts:

Home Staging Works. Here’s Proof

Warm Neutrals for Main Living Areas

Benjamin Moore Powell Buff (Hc-35)
A warm & rich neutral that works well with greens, browns and reds.

Benjamin Moore Lenox Tan (HC-44)
A mid-tone neutral in the Pottery Barn collection.

Benjamin Moore Windham Cream (HC-6)
A very subtle yellow that feels warm and works well with other colors. This is also a great color to brighten up hallways with little natural light.

Benjamin Moore Hepplewhite Ivory (HC-36)
A creamy butterscotch that is warm and welcoming.

Cool Neutrals for Bedrooms and Baths

Benjamin Moore Stratton Blue (HC-142)
A muted blue-green that’s neither too bold nor too bland. It’s great for a master retreat, a beach house or a west-facing room that needs cooling down.

Benjamin Moore Nantucket Gray (HC-111)
A soothing gray-green.

Benjamin Moore Gray Owl (2137-60)
A pale, soothing color that’s a little more sophisticated than blue. It works with almost any color scheme.

Benjamin Moore Rosemary Sprig (2144-30)
A sage green with a hint of yellow.

Trim Colors

Benjamin Moore White Dove  (OC-17)
A warm white that’s not too gray, not too yellow.

Benjamin Moore Cloud White (OC-130)
Works well with warm neutral wall colors.

These have worked well for me. Anyone want to add to my list? I’m always looking to try colors that have worked for others.

Related Posts:

• Painting Your House to Sell
• Pottery Barn Colors That Will Help You Sell Your Home

On the other hand, if your home is filled with wallpaper, is painted with vivid colors or hasn’t been updated in awhile, you should seriously consider repainting. It can have an enormous impact on how well your house shows and how quickly it sells.  Your goal is to make it as broadly appealing as possible, which is why home stagers and real estate agents tell you to go with a neutral, non taste-specific color.

Neutral Does Not Mean White

But people often assume that neutral means white or off-white.  Problem is, white tends to be cold, harsh and not very inviting as a wall color. And, contrary to popular belief, it will NOT make a small room appear larger. It will just make it look like a small, sterile room. Likewise, painting the entire interior of the house the same bland beige color may not offend anyone, but will guarantee that your home is totally forgettable unless it has some very distinctive architectural features.

What you’re going for is a color scheme that elicits positive emotions and enables potential buyers to visualize themselves living in the house with their own furnishings.  It should look stylish and up to date without being too taste specific. One way to achieve this is to select a paints in the same color family for the main rooms so that the rooms flow together visually.

Warm Colors Make People Happy

When staging a house for sale I recommend warmer neutrals for the main living areas like the family room, dining room and kitchen, because warm colors stimulate the senses (as well as the appetite). Buttery, creamy, buff and tan colors will warm up any room and will to work well with red, green or brown furniture.

Cool Colors Soothe and Relax

For bedrooms and bathrooms you should be trying to create the feel of a spa retreat. Using cooler neutrals like pale blues, sage greens and grays will help accomplish this.

When selecting colors from a paint strip remember that the color will look darker on the wall than on the strip so it’s usually safer to go lighter. The best thing to do, however, is to get sample jars of 2-3 color choices and test them on a section of wall at least 2′ x 2′.  Make sure to test and compare colors in daylight hours, as that is when buyers are most likely to see them. Remember also that the same color can look dramatically different from room to room depending on the room’s exposure and how much light it gets.

Related Posts:

• Top Ten Paint Colors to Sell Your North Shore Home
• Pottery Barn Colors That Will Help You Sell Your Home

Does this photo entice you to buy?

If I like the pictures, the house stays on my list.

If I don’t like them, I click away, never to return.

Common sense, right?

So…it baffles me why home sellers and their agents (who should know better!) continue to commit the three deadly sins of real estate photography:

1. No photos when a listing goes onto the MLS

Here’s a common scenario: an agent gets a listing and immediately puts it into the MLS, even before taking photos of the property, figuring that the pictures can be added later. Or, the sellers pressure the agent to get their property into the system as soon as possible, thinking that the sooner it’s in the MLS, the sooner they’ll have an offer.

A bathroom, I think

Here’s why that’s a mistake: most people beginning  the home-buying process set up online searches with automatic daily alerts for any new listings that hit the system. So, in the case of the aforementioned new listing, they get the alert but, since there’s no picture, they immediately eliminate it from consideration. Later, when the photos are added, they don’t get another alert, so those buyers never see that property again. Yes, agents will show the home to their clients if it meets their search criteria, but the sellers have inadvertently cut their buyer pool in half. The sad thing is, they don’t even realize it.

Give your home its best shot at finding the perfect buyer. Make sure you have your photos, floor plan and virtual tour ready before your listing goes in the MLS.

2. Not enough photos

In the old days, each real estate listing had one photo of the front of the house. But then again, in the old days people relied on their agent to show them all the homes that met their search criteria. Now, since home buyers are ” touring” homes online first, they want to see as many pictures as possible. At a minimum they expect to see the main rooms: kitchen, family room, living room, master bedroom. So, if they notice that some of these rooms are missing, guess what?  They assume that the seller is hiding something…that there must be something wrong with those rooms… and poof! The house is eliminated from consideration.

Would you leave the kitchen like this for an open house?

Make sure your house gets on the “must see” list of every target buyer by including great photos of all the key rooms of the house.  Try to include at least 9. You can also include some photos of your garden, neighborhood or nearby parks, beaches and other local features. Remember, you are not just selling a house, but a lifestyle, so use the photos that can accomplish this.

3. Bad photos

Bad photos come in two flavors: photos that are  bad because they’re dark or blurry and photos that are bad because the rooms are not staged or properly prepped for photography. Heck, some people don’t even bother to straighten the room they’re photographing. I’ve even seen one MLS photo where there’s a dog in the foreground licking himself.

I am always amazed at some of the pictures that people will include, thinking that these will help sell their home.

Do yourself a favor. Make sure your agent hires a professional photographer to shoot your listing photos. Believe me, it is worth every penny. A professional photographer has both the equipment and the expertise to show a home off to its best advantage.  A good agent will often include the photography as part of his or her marketing package.

The bottom line: think of the Internet as your first “showing”.  Just as you’d make your house shine for an open house or a showing, make sure your photos shine for that first virtual showing.

Low-key Holiday Decorating

To decorate or not to decorate…it can be a real dilemma for home sellers.

Your real estate agent has probably told you to make your house as neutral as possible so it will appeal to the greatest number of potential buyers. On the other hand, you want to make your home feel warm and inviting so that buyers can picture themselves living there. With those two things in mind, here are some dos and don’ts for keeping your house show-ready during the holidays:

Do decorate, but think seasonal vs. holiday. Seasonal wreaths, garlands and greenery will make your house feel festive and inviting, without being too reflective of your personal taste. Red poinsettias in baskets also add a nice punch of color and can liven up a room during dreary winter months. Just make sure to throw them out when they start to get leggy and lose their leaves. Dying plants are a big no-no.

Don’t display religious items like nativity scenes, menorahs, etc. These can be a turn off to buyers who do not share your family’s faith traditions.

Do keep pots or planters outside the front entry updated with seasonal plants: mums in fall, evergreens in winter, and pansies in early spring. Don’t leave them empty and forgotten just because it’s cold out. They may be the only bright spot in an otherwise bleak landscape.

Don’t go crazy with outdoor decorations. Give your rooftop Santa and reindeer a year off and settle for some simple white lights (non-blinking, please!) on the bushes or a tree. Leave the icicle lights in storage.

Do have a Christmas tree if your family celebrates Christmas and you have children in the house. But you may want to lighten up on Sally and Tommy’s handmade decorations this year and stick with more generic ornaments. Take the tree down the day after Christmas.

Don’t put presents under the tree as that will make the space look smaller and feel cluttered.

Do put several indoor lights on timers to go on as soon as it gets dark (especially in the front rooms of the house). The house will give off a warm glow and provide added curb appeal to buyers who drive by in the evening. And make sure the porch or entry lights are working and turned on when the sun goes down.

Don’t have your marketing photos taken when holiday decorations are up. If your house lingers on the market into the spring, you don’t want to have to take new photos.

According to the survey, the top ten low cost (<$5,000) home improvements that real estate agents recommend to their clients to get their homes sold faster and for higher prices are:

1. Cleaning and de-cluttering
2. Home staging
3. Lightening and brightening
4. Landscaping
5. Repairing plumbing
6. Updating electrical
7. Replacing or cleaning carpeting
8. Painting interior walls
9. Repairing damaged floors
10. Painting the exterior

Click on the icon to the right and find out the likely cost of each improvement and its projected return on investment in your specific area by entering your zipcode. Answer “no” to all questions.

A word of caution: if you are selling, you want to make your home show better than the competition, but be careful not to over-improve.  Some expenditures may not pay out in the short term, like a big  bathroom or kitchen remodel. Often a handful of smaller and less expensive changes and improvements can have a major impact. Ask your Realtor to recommend a good home stager. They are trained to get the maximum impact with minimum cost.

Here are five things you can do right now to get ahead of the curve and ensure your home is ready to hit the MLS next spring:

1. Cut the clutter:

If you’re like most people, you’ve accumulated a lot of stuff over the years. Moving provides a great incentive to finally get rid of the junk you’ve been hoarding. Starting now will give you ample time to take that trip down memory lane as you go through old papers, letters, photographs and other mementos. If you set aside a couple hours to do this each weekend, by February you will have weeded out a lot and moving will be much less stressful.

2.  Improve curb appeal:

Your yard will still be frozen on Super Bowl Sunday, so it makes sense to get some of those outdoor chores done now, while it’s still relatively mild out. Clean up the yard, edge the beds, fertilize the lawn and plant clusters of bulbs for a show of color in the spring. Make sure your front entry is as inviting as possible. Give the door and door frame a new coat of paint, polish the door knocker and make sure the house numbers, mailbox and porch lights are in a consistent style. In addition to making the house more attractive to future home buyers, you’ll also impress your holiday guests.

3.  Paint the interior:

Nothing will give you more bang for the home improvement buck than a fresh coat of paint. Keep your potential buyer in mind and go for a neutral palette. Using the same color family in adjoining rooms will improve the flow of the house and tie everything together. And remember, neutral does not necessarily mean white or beige. In fact, white can be quite stark and cold, while beige can be boring and blah. Go for warmer tones in the main living areas to make the rooms more inviting.

4. Donate to a good cause:

This is the time to edit your wardrobe. Take everything out of the closet and force yourself to let go of those 80’s outfits and anything else you haven’t worn in a year. Be ruthless about what you get rid of. You will thank yourself when it comes time to move. This is also a great time to collect all the winter coats, boots and gloves your family has outgrown and donate them to the needy. Several organizations do winter coat drives for the homeless this time of year and would be thrilled to have your cast-offs.

5. Make a list of needed repairs:

Go through your house, inside and out, and look at it objectively, as a buyer would. Write down everything that needs fixing. These are things you simply must take care of before listing your house. Otherwise, buyers will see small problems and wonder what bigger problems await them. Call a handyman and get those repairs done of by the end of January.

There will be lots more to do when your listing date gets closer, but taking care of these things now should make the whole process less stressful.