North Shore Views

Beyond Cleaning and De-Cluttering: 7 Staging Tips You Haven’t Heard

Any North Shore homeowner who is planning to sell their home has heard the mantra: Clean and de-clutter.  For sure those things are critical, but hardly constitute a news flash. Here are seven things to do in addition to cleaning and de-cluttering that will help sell your house:

1. Spend your money where you can see it.

When you go to sell your house, you normally have a long list of things to do to get it sale-ready. Some of these are fixes, some are updates and some are replacements. If anything is broken or damaged or not working properly, you need to get it fixed. Otherwise it will show up on the inspection report and could end up costing you the sale or dragging out the negotiation. But beyond the fixes that are absolutely necessary, you need to be strategic about what you do and where you will get the most bang for the buck. Spend your money on the things that the buyer will see. Don’t replace the hot water heater (unless it’s broken) or put on a new roof (unless it leaks) or buy high-end bathroom fixtures – because the buyer won’t know the difference between the $150 faucet and the $800 one.

Instead, spend it on removing the wallpaper, repainting, or on new knobs to replace the dated hardware on your kitchen cabinets. Spend it on curb appeal: mulching and edging the beds, planting flowers, painting the front door. Spend it on the things that will help your house win the beauty contest. Spend it on the things that will make buyers feel good.

2. Don’t offer credits.

Short of remodeling the kitchen or putting on an addition, don’t expect your buyer to do anything you don’t want to do. In a nutshell, your buyer doesn’t want to trade their dirty carpet for your dirty carpet. And (unless they are dyed in the wool do-it-yourselfers), they will have a hard time imagining that a house with peeling paint and stains on the carpet could be the kind of house they want to pay good money for. They’ll reject your home and move on to the next one. There are plenty to choose from right now. Besides, you will probably end up spending more on credits than you would if you went ahead and got the work done yourself…and the buyer will still make their offer based on the current condition of the house. So you pay twice.

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Tags: home selling tips, Home staging, preparing your home to sell

Top 10 Paint Colors to Sell Your North Shore Home

Yesterday I shared some tips for picking wall colors if you are painting your home to sell. Today I’ll share some of my go-to wall colors that will make any home more appealing to potential buyers. I tend to use warmer neutrals in the main “social” areas of the house, because warm colors tend to stimulate the senses and elicit positive emotions. I use cooler neutrals in bedrooms and bathrooms because they tend to soothe and relax.

Warm Neutrals for Main Living Areas

Benjamin Moore Powell Buff (Hc-35)
A warm & rich neutral that works well with greens, browns and reds.

Benjamin Moore Lenox Tan (HC-44)
A mid-tone neutral in the Pottery Barn collection.

Benjamin Moore Windham Cream (HC-6)
A very subtle yellow that feels warm and works well with other colors. This is also a great color to brighten up hallways with little natural light.

Benjamin Moore Hepplewhite Ivory (HC-36)
A creamy butterscotch that is warm and welcoming.

Cool Neutrals for Bedrooms and Baths

Benjamin Moore Stratton Blue (HC-142)
A muted blue-green that’s neither too bold nor too bland. It’s great for a master retreat, a beach house or a west-facing room that needs cooling down.

Benjamin Moore Nantucket Gray (HC-111)
A soothing gray-green.

Benjamin Moore Gray Owl (2137-60)
A pale, soothing color that’s a little more sophisticated than blue. It works with almost any color scheme.

Benjamin Moore Rosemary Sprig (2144-30)
A sage green with a hint of yellow.

Trim Colors

Benjamin Moore White Dove  (OC-17)
A warm white that’s not too gray, not too yellow.

Benjamin Moore Cloud White (OC-130)
Works well with warm neutral wall colors.

These have worked well for me. Anyone want to add to my list? I’m always looking to try colors that have worked for others.

Related Posts:

• Painting Your House to Sell

Tags: Home staging, interior paint colors, painting your home to sell, preparing your home to sell

Painting Your House to Sell: Tips for Picking Colors

Giving your home a fresh coat of paint is one of the easiest and least expensive things you can do to make it more appealing to potential home buyers. If you have painted in the last couple of years and the colors are fairly neutral, then you can probably get away with some touch-ups here and there.

On the other hand, if your home is filled with wallpaper, is painted with vivid colors or hasn’t been updated in awhile, you should seriously consider repainting. It can have an enormous impact on how well your house shows and how quickly it sells.  Your goal is to make it as broadly appealing as possible, which is why home stagers and real estate agents tell you to go with a neutral, non taste-specific color.

Neutral Does Not Mean White

But people often assume that neutral means white or off-white.  Problem is, white tends to be cold, harsh and not very inviting as a wall color. And, contrary to popular belief, it will NOT make a small room appear larger. It will just make it look like a small, sterile room. Likewise, painting the entire interior of the house the same bland beige color may not offend anyone, but will guarantee that your home is totally forgettable unless it has some very distinctive architectural features.

What you’re going for is a color scheme that elicits positive emotions and enables potential buyers to visualize themselves living in the house with their own furnishings.  It should look stylish and up to date without being too taste specific. One way to achieve this is to select a paints in the same color family for the main rooms so that the rooms flow together visually.

Warm Colors Make People Happy

When staging a house for sale I recommend warmer neutrals for the main living areas like the family room, dining room and kitchen, because warm colors stimulate the senses (as well as the appetite). Buttery, creamy, buff and tan colors will warm up any room and will to work well with red, green or brown furniture.

Cool Colors Soothe and Relax

For bedrooms and bathrooms you should be trying to create the feel of a spa retreat. Using cooler neutrals like pale blues, sage greens and grays will help accomplish this.

When selecting colors from a paint strip remember that the color will look darker on the wall than on the strip so it’s usually safer to go lighter. The best thing to do, however, is to get sample jars of 2-3 color choices and test them on a section of wall at least 2′ x 2′.  Make sure to test and compare colors in daylight hours, as that is when buyers are most likely to see them. Remember also that the same color can look dramatically different from room to room depending on the room’s exposure and how much light it gets.

Related Posts:

• Top Ten Paint Colors to Sell Your North Shore Home

Tags: home selling tips, painting your house to sell, preparing your home to sell

How Photos Can Prevent Your Home from Selling

By now most of us are aware that home buyers start their search online. According to the National Association of Realtors that number is currently 87% and growing. And 80% of people using the Internet rate photographs as the most important feature of their online search. In fact, these days, with large supply of homes available, most people see online photos as the easiest way to filter all the listings down to a manageable number. Here’s how it works:

If I like the pictures, the house stays on my list.

If I don’t like them, I click away, never to return.

Common sense, right?

So…it baffles me why home sellers and their agents (who should know better!) continue to commit the three deadly sins of real estate photography:

1. No photos when a listing goes onto the MLS

Here’s a common scenario: an agent gets a listing and immediately puts it into the MLS, even before taking photos of the property, figuring that the pictures can be added later. Or, the sellers pressure the agent to get their property into the system as soon as possible, thinking that the sooner it’s in the MLS, the sooner they’ll have an offer.

Here’s why that’s a mistake: most people beginning  the home-buying process set up online searches with automatic daily alerts for any new listings that hit the system. So, in the case of the aforementioned new listing, they get the alert but, since there’s no picture, they immediately eliminate it from consideration. Later, when the photos are added, they don’t get another alert, so those buyers never see that property again. Yes, agents will show the home to their clients if it meets their search criteria, but the sellers have inadvertently cut their buyer pool in half. The sad thing is, they don’t even realize it.

Give your home its best shot at finding the perfect buyer. Make sure you have your photos, floor plan and virtual tour ready before your listing goes in the MLS.

2. Not enough photos

In the old days, each real estate listing had one photo of the front of the house. But then again, in the old days people relied on their agent to show them all the homes that met their search criteria. Now, since home buyers are ” touring” homes online first, they want to see as many pictures as possible. At a minimum they expect to see the main rooms: kitchen, family room, living room, master bedroom. So, if they notice that some of these rooms are missing, guess what?  They assume that the seller is hiding something…that there must be something wrong with those rooms… and poof! The house is eliminated from consideration.

Make sure your house gets on the “must see” list of every target buyer by including great photos of all the key rooms of the house.  Try to include at least 9. You can also include some photos of your garden, neighborhood or nearby parks, beaches and other local features. Remember, you are not just selling a house, but a lifestyle, so use the photos that can accomplish this.

3. Bad photos

Bad photos come in two flavors: photos that are  bad because they’re dark or blurry and photos that are bad because the rooms are not staged or properly prepped for photography. Heck, some people don’t even bother to straighten the room they’re photographing. I’ve even seen one MLS photo where there’s a dog in the foreground licking himself.

I am always amazed at some of the pictures that people will include, thinking that these will help sell their home.

Do yourself a favor. Make sure your agent hires a professional photographer to shoot your listing photos. Believe me, it is worth every penny. A professional photographer has both the equipment and the expertise to show a home off to its best advantage.  A good agent will often include the photography as part of his or her marketing package.

The bottom line: think of the Internet as your first “showing”.  Just as you’d make your house shine for an open house or a showing, make sure your photos shine for that first virtual showing.

Tags: home selling tips, preparing your home to sell, real estate photography

Selling Your Home This Holiday Season? Decorating Dos and Don'ts

To decorate or not to decorate…it can be a real dilemma for home sellers.

Your real estate agent has probably told you to make your house as neutral as possible so it will appeal to the greatest number of potential buyers. On the other hand, you want to make your home feel warm and inviting so that buyers can picture themselves living there. With those two things in mind, here are some dos and don’ts for keeping your house show-ready during the holidays:

Do decorate, but think seasonal vs. holiday. Seasonal wreaths, garlands and greenery will make your house feel festive and inviting, without being too reflective of your personal taste. Red poinsettias in baskets also add a nice punch of color and can liven up a room during dreary winter months. Just make sure to throw them out when they start to get leggy and lose their leaves. Dying plants are a big no-no.

Don’t display religious items like nativity scenes, menorahs, etc. These can be a turn off to buyers who do not share your family’s faith traditions.

Do keep pots or planters outside the front entry updated with seasonal plants: mums in fall, evergreens in winter, and pansies in early spring. Don’t leave them empty and forgotten just because it’s cold out. They may be the only bright spot in an otherwise bleak landscape.

Don’t go crazy with outdoor decorations. Give your rooftop Santa and reindeer a year off and settle for some simple white lights (non-blinking, please!) on the bushes or a tree. Leave the icicle lights in storage.

Do have a Christmas tree if your family celebrates Christmas and you have children in the house. But you may want to lighten up on Sally and Tommy’s handmade decorations this year and stick with more generic ornaments. Take the tree down the day after Christmas.

Don’t put presents under the tree as that will make the space look smaller and feel cluttered.

Do put several indoor lights on timers to go on as soon as it gets dark (especially in the front rooms of the house). The house will give off a warm glow and provide added curb appeal to buyers who drive by in the evening. And make sure the porch or entry lights are working and turned on when the sun goes down.

Don’t have your marketing photos taken when holiday decorations are up. If your house lingers on the market into the spring, you don’t want to have to take new photos.

Tags: holiday decorating, home selling tips, preparing your home to sell, Real estate

Top ROI Home Improvements for Sellers

HomeGain just released the results from the annual survey of Realtors on which home improvements yield the highest return on investment for sellers.

According to the survey, the top ten low cost (<$5,000) home improvements that real estate agents recommend to their clients to get their homes sold faster and for higher prices are:

1. Cleaning and de-cluttering
2. Home staging
3. Lightening and brightening
4. Landscaping
5. Repairing plumbing
6. Updating electrical
7. Replacing or cleaning carpeting
8. Painting interior walls
9. Repairing damaged floors
10. Painting the exterior

Click on the icon to the right and find out the likely cost of each improvement and its projected return on investment in your specific area by entering your zipcode. Answer “no” to all questions.

A word of caution: if you are selling, you want to make your home show better than the competition, but be careful not to over-improve.  Some expenditures may not pay out in the short term, like a big  bathroom or kitchen remodel. Often a handful of smaller and less expensive changes and improvements can have a major impact. Ask your Realtor to recommend a good home stager. They are trained to get the maximum impact with minimum cost.

Tags: home selling tips, preparing your home to sell

5 Things to Do Now to Sell Your House in 2010

If you are thinking of putting your house on the market next spring, don’t wait until then to start getting it ready to list. Traditionally, Super Bowl Sunday marks the beginning of the spring selling season in real estate, which means you’ve only got about three months to get your house in shape. Start now so that you can take advantage of the surge in buyer interest come next February.

Here are five things you can do right now to get ahead of the curve and ensure your home is ready to hit the MLS next spring:

1. Cut the clutter:

If you’re like most people, you’ve accumulated a lot of stuff over the years. Moving provides a great incentive to finally get rid of the junk you’ve been hoarding. Starting now will give you ample time to take that trip down memory lane as you go through old papers, letters, photographs and other mementos. If you set aside a couple hours to do this each weekend, by February you will have weeded out a lot and moving will be much less stressful.

2.  Improve curb appeal:

Your yard will still be frozen on Super Bowl Sunday, so it makes sense to get some of those outdoor chores done now, while it’s still relatively mild out. Clean up the yard, edge the beds, fertilize the lawn and plant clusters of bulbs for a show of color in the spring. Make sure your front entry is as inviting as possible. Give the door and door frame a new coat of paint, polish the door knocker and make sure the house numbers, mailbox and porch lights are in a consistent style. In addition to making the house more attractive to future home buyers, you’ll also impress your holiday guests.

3.  Paint the interior:

Nothing will give you more bang for the home improvement buck than a fresh coat of paint. Keep your potential buyer in mind and go for a neutral palette. Using the same color family in adjoining rooms will improve the flow of the house and tie everything together. And remember, neutral does not necessarily mean white or beige. In fact, white can be quite stark and cold, while beige can be boring and blah. Go for warmer tones in the main living areas to make the rooms more inviting.

4. Donate to a good cause:

This is the time to edit your wardrobe. Take everything out of the closet and force yourself to let go of those 80’s outfits and anything else you haven’t worn in a year. Be ruthless about what you get rid of. You will thank yourself when it comes time to move. This is also a great time to collect all the winter coats, boots and gloves your family has outgrown and donate them to the needy. Several organizations do winter coat drives for the homeless this time of year and would be thrilled to have your cast-offs.

5. Make a list of needed repairs:

Go through your house, inside and out, and look at it objectively, as a buyer would. Write down everything that needs fixing. These are things you simply must take care of before listing your house. Otherwise, buyers will see small problems and wonder what bigger problems await them. Call a handyman and get those repairs done of by the end of January.

There will be lots more to do when your listing date gets closer, but taking care of these things now should make the whole process less stressful.

Tags: Home staging, preparing your home to sell, Real estate, selling your home