Perspectives on North Shore Chicago's
Real Estate Market

North Shore Thanksgiving Greeting

I am a real estate agent with Coldwell Banker and one of the services they provide for their agents is access to all kinds of marketing materials: direct mail pieces, newsletters, online advertising etc. They have all sorts of nifty postcards you can send your clients throughout the year: reminders to set your clock back (or forward), Halloween safety tips, Thanksgiving recipes, etc. This turn-key approach makes it easy and efficient for agents to market themselves.

But I just can’t get used to the idea of using the same marketing materials that other agents are using, even if it would save me a ton of time. After all, that takes all the fun out of it. And it wouldn’t exactly set me apart from the competition. Instead, my partner and I come up with our own corny postcards. Lately we’ve been using my daughter and her friends in a series of seasonal cards. The latest one features the kids dressed in cheesy pilgrim outfits ($6.00 in the Oriental Trading catalog) and standing in front of the little log house down in Kenilworth. The headline on the other side: “Big or Small…We Sell Them All”.  Will we sell any houses as a result? Maybe not, but at least we had fun.

Early settlers selling their home in Kenilworth, IL
Early settlers sell their home in Kenilworth, IL

By the way, since I am a bit of a history buff when it comes to this area, I feel compelled to tell you a little about this little log cabin. No, it was not where the earliest settlers in the area lived. It was built in 1882 as a playhouse for the children of Joseph Sears, the founder and developer of Kenilworth, Illinois. It originally resided at his home in Chicago and was moved to Kenilworth in 1892. It was donated to the Kenilworth Historical Society in 1945, and sits on the grounds of the Kenilworth Assembly Hall (aka The Kenilworth Club).

Wishing you a Happy Thanksgiving.

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