North Shore Views

Meet Anne West

I’m a Marketing Executive turned Realtor who uses big brand marketing strategies to sell homes.

I bring 20+ years of experience in marketing to my North Shore real estate practice. Before I became a Realtor, I directed the marketing and advertising of top consumer brands like Quaker Cereal, Degree Antiperspirant, Finesse Hair Care and Pergo Floors. I was awarded the Advertising Age Top 100 Marketer Award for taking the Pergo brand from 0 to $300,000,000 in sales.

You need a marketing expert to sell your home in today’s challenging market.

Whether you’re selling toothpaste, DVDs or houses, you need to get your product in front of as many potential customers as possible, and I know how to do that. My clients have the edge because I employ the same consumer marketing strategies to sell their homes as I did to market the hundred million dollar brands I once managed.  It’s all about the 4 P’s: product, price, package and promotion. You need to understand who your consumer is (or home buyer, in this case) and what they want. Then you develop the 4 P strategies to attract that buyer.

Today’s buyers are tech savvy. Your agent should be, too.

90% of today’s buyers start their search online, and that’s where you’ll find the homes of our clients. I hold the Internet Marketing Specialist Designation and effectively use social media, blogging, Internet advertising and mobile technology to maximize exposure for my clients’ properties.

Helping buyers find the right home in the right community.

After 20 years of listening to consumers, I have developed a knack for ferreting out what’s important to people in their next home, even when they can’t easily articulate it. I am especially passionate about helping people relocating to our area from out of town or overseas. I love sharing all the wonderful things the North Shore has to offer with those who are new to our community.

Personal Background

I live in Wilmette with my husband, two kids and three dogs. When I’m not helping my clients, I am an enthusiastic gardener, photographer and soccer/hockey mom. I am active in my church and serve on the board of the District 39 Educational Foundation.

Anne West
Broker Associate
Coldwell Banker Residential Brokerage
847-687-5957
[email protected]